Features
Your website starts talking back.
SparrowAI puts a small chat button in the corner of your website. Your visitors tap it and ask the thing they were about to email you about — delivery, sizes, prices, opening hours, whether you do the job they need — and get the answer in seconds, in your words, from your own pages.
Your site doesn't change. Same pages, same design, same address. It just stops being a brochure and starts being a conversation.
What changes
The same website. Suddenly awake.
You're not replacing anything or rebuilding anything. You're giving the site you already have a voice.
Your pages stay untouched
No redesign, no migration, no rebuilding. A chat button appears in the corner and everything else is exactly where you left it — which is why this takes an afternoon's decision, not a project.
Your visitors stop hunting
Nobody clicks through five pages looking for a delivery time. They give up and try someone else. Now they just ask — and the reason they came doesn't quietly walk out of the tab.
You stop repeating yourself
Shipping, prices, hours, returns — the same handful of questions, answered before they ever reach your inbox. Including the ones that arrive at 2am on a Sunday.
The short version
Six things, and none of them need a developer.
It reads your site for you
Once you've shown the site is yours, SparrowAI goes through your pages on its own and learns what you sell, charge and promise. Nothing to prepare, nothing to write, no list of questions to think up.
PDFs for what isn't online
Upload brochures, manuals, price lists or policy documents and they join the same knowledge. Each upload shows you whether it's still processing, ready, or failed — and why.
It looks like you built it
Its name, its face, its greeting, six colours, the font and which corner it opens from. Nobody should be able to tell it came from somewhere else — and every option is free.
Every conversation, kept
The question, the reply and the time it happened — the most honest market research you'll ever get, in your visitors' own words.
Only your site can use it
The chat button holds no password and no key, and it's only allowed to talk on the website you proved is yours. Someone copying that one line onto their own site gets nowhere with it.
No surprise bills
Usage is metered against your monthly allowance and shown as you go. Reach the limit and the chatbot pauses — you're never charged for going over.
Knowledge
It answers from your content. Only your content.
Two ways in, one shared memory per website — and a hard wall between the websites you own, so an answer for one is never given on another.
- check_circle Your pages, read automatically the moment you verify
- check_circle PDF uploads for the details that never made it onto a page
- check_circle Delete a document and its knowledge goes with it
- check_circle Separate knowledge for every website on your account
Documents
PDF is the only accepted file type
product-catalogue.pdf
Added to your chatbot's knowledge
returns-policy.pdf
Being read now
scanned-brochure.pdf
The reason is shown, so you can fix it
Example rows — your own documents list looks like this.
Make it yours
Everything you can change, in one list.
Not a colour picker and a promise — this is the complete set of settings, and all of them are free.
Branding
Who your visitors think they're talking to
- Bot name
- Shown at the top of the chat window
- Avatar
- An emoji, or your own image
- Our badge
- "Powered by Sparrow AI" — show it or hide it
Words
The lines that aren't answers
- Welcome message
- The first thing a visitor reads
- Input placeholder
- The grey hint inside the type box
- Status line
- Sits under the name — "Online · replies instantly"
Colours & layout
Six colours, one font, two positions
- Primary
- Header, launcher button and the visitor's bubbles
- Secondary
- The accent that goes with it
- Background
- Behind the conversation
- Reply bubble
- Fill colour of the chatbot's messages
- Reply text
- Colour of the words inside it
- Visitor text
- Colour of the words they type back
- Font
- Match the typeface your site already uses
- Position
- Bottom left or bottom right
Preview
Aria — Support Assistant
Online · replies instantly
Hi! 👋 How can I help you today?
What's your return window?
You can return anything unused within 30 days — we'll send a prepaid label.
Powered by Sparrow AI
Primary colour
Analytics
What they asked, when, and how much it cost you.
Per website, over the last 7, 30 or 90 days.
Conversation history
The question as they typed it, next to the answer they were given. Read it and you'll know what your pages are missing.
Daily activity
Chats and usage charted day by day, so a quiet week or a sudden spike is obvious at a glance.
Usage, message by message
Every reply records what it consumed — split between reading the question and writing the answer.
All your sites at once
One dashboard totals every website you run — chats today, chats ever, and which site is doing the talking.
Safe to paste
You're putting our code on your website.
So here's exactly what it can and can't do.
Nothing secret on your page
The line you paste says which website it belongs to, and that's all. No password, no account details, nothing a visitor could take.
Your address only
Nothing gets answered unless the question came from the website you proved is yours — checked when the chat opens, and again on every message.
Passes that expire
Permission to chat lasts ten minutes. A copied one is useless somewhere else and useless later.
Text stays text
Messages are put on the page as words, never as instructions, so nothing typed into a chat can do anything to your website.
Nothing on this page is locked behind a paid plan.
Plans differ in two ways only: how many websites you can run, and how much conversation you get each month. Every feature works the same on the free plan as on the biggest one.
Easier to try than to
read about.
Add your website, verify it, and see what it knows.
Start free arrow_forwardFree plan · No credit card · Live in 5 minutes
